The New York Cocktail Company (NYCC) was created to feature premium and innovative cocktails, crafted by some of world’s best bartenders. The launch will showcase four variations of the “bartenders favorite”, The Negroni. Made with real ingredients from local producers such as Brooklyn Gin and Faccia Brutto Aperitivos, married with the best Italian vermouths from Mancino Vermouths, NYCC cocktails are crafted to perfection (no stirring or shaking required) and presented in a timeless decanter-style 375ml bottle. This Negroni need only be poured over ice, garnished and served in fine cocktail glassware for a drink that will stand up to anything ordered at the world’s best cocktail bars.